“Since the inception of Pure Anada, my goal has been to create a natural, safer alternative to traditional, mainstream cosmetics. I love the beauty of nature, and enjoy the challenge of assembling luxurious, organic ingredients into products for you to enjoy.”
Candace Grenier (Formulator & Founder)
Ethical Since the ingredients used in our products are sourced from around the world, we do our best to research the supply chain to ensure the ingredients we purchase are fairly traded. Our shea butter comes from a women’s co-op in west Africa. Our Mica supplier ensures that their product is mined ethically in India without the use of child labour. They own their own mines, fund schools and daycare centers so that the quality of life for their employees is fair.
Canadian-made It’s estimated that only 5% of makeup brands actually have a hand in making their own product. The rest rely on third party, contract manufacturing companies to produce their line. Since the cosmetic industry isn’t well-regulated, there is room for dishonesty in labelling, and green-washing. Our products are made in our own, certified organic lab and manufacturing facility in Morden, Manitoba. Aside from a few products (nail polish and pencils), we have the benefit of being in control of our formulations, ingredients and processes.
Clean Formulations Our goal is to use ingredients that are derived from nature. We avoid the “Dirty Dozen” ingredients used in cosmetics, as well as the Environmental Defense’s “Toxic Ten”. For your reference, download the Just Beautiful Personal Care Shopping Guide or Gillian Deacon’s Wallet Tip Sheet.
Free from Common Allergens We are committed to choosing ingredients that are least likely to cause skin irritations and allergic reactions. With that said, it may still be possible to be sensitive to a naturally sourced ingredient.Our products do NOT contain: Gluten (our Vitamin E is derived from Rice Bran or non GMO soy), Tree Nuts (or oils - exception: Eyeliner Pencils contain Almond Oil), Bismuth Oxychloride (common mineral irritant).
Cruelty-Free We do not test our products on animals, nor do we purchase ingredients from suppliers that do. Pure Anada has been certified as a cruelty-free manufacturer by the Leaping Bunny program. Our bamboo brushes are made of synthetic micro-fiber and therefore are also cruelty free. The majority of our products are also vegan (contain no animal by-products). Look for the PETA Cruelty-Free and Vegan Logo.
Nostalgic Branding The floral graphics on our website and new product branding is authentic, vintage, botanical drawings from the 1800s. This signifies our appreciation for nature and it’s obvious beauty. It is remnant of a simpler time when our food was whole, and nature was unmodified. Our formulas reflect this principle since we incorporate simple ingredients from the earth- floral waters, plant oils and mineral pigments.